The STRIVE Team
This is the Strive Team
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Sustainable Tourism through Resilient and Innovative Festival Ventures
STRIVE is a cross-border project aiming to transform festivals into powerful platforms for sustainable tourism in the South Baltic region. Running from 2024 to 2027 under the Interreg South Baltic Programme, STRIVE brings together eight partners from Denmark, Sweden, Germany, Poland, and Lithuania to co-create new ways of making festivals more environmentally friendly, economically inclusive, and socially responsible.
Regional Festivals are much more than cultural events. They are economic drivers, community hubs, and powerful storytellers. Yet they also pose significant environmental challenges; from waste generation to strained infrastructure. STRIVE addresses these issues by developing and testing circular solutions, promoting green innovation, and strengthening policy frameworks that support more sustainable event management.
At the heart of the project is the Festival-Driven Sustainable Tourism Model: a practical blueprint that merges circular economy practices with regional branding and tourism development. The model is piloted across major festivals in the region, circular solutions will be tested at five festivals: Folkemødet (Denmark), Freedom and Solidarity Festival (Poland), Malmöfestivalen (Sweden), Hanse Sail (Germany), Baltic Sail (Poland), all of which attract tens of thousands of visitors.
Through five interconnected work packages, STRIVE explores sustainable tourism practices, tests circular innovations on-site, engages local communities and SMEs, and builds capacity among policy makers and festival organizers. The project’s legacy includes not only technical guidelines and impact assessments, but also a unified regional brand rooted in sustainability.
By fostering cooperation across borders, sectors, and disciplines, STRIVE aims to position the South Baltic region as a global leader in sustainable festival tourism — where every celebration becomes a catalyst for positive change.
To find out more about the individual partners and in order to contact them directly, visit the section “Partners“
Interreg South Baltic Programme 2021–2027
The Interreg South Baltic Programme 2021-2027 is a European Union-funded initiative for cross-border cooperation.
It aims to support sustainable development and improve the quality of life in the South Baltic region, which includes coastal areas of Denmark, Germany, Lithuania, Poland, and Sweden. The Programme focuses on innovation, sustainability, regional attractiveness, and social inclusion.
Foto: Credit